**"Vote Here/Vote Aqui" sign in Orlando, Florida - 2008. Image Credit: Erik (HASH) Hershman via Flickr CC**

So it all comes down to this. After arguably the most bruising, unconventional, and wild political campaign in American history, we are finally at the moment when we choose our next president.

To be honest, it has been tough to get my head around it all, with so many twists and turns, ups and downs, allegations and innuendo being thrown around, facts and falsehoods being spouted about, claims and counter-claims being made, and just generally, the anxiety over the whole affair.

As it stands, the choices we face as a country are both unpopular and with unprecedented high negative ratings. For many of us, the choice between Hillary Clinton and Donald Trump is one we would rather not have, for neither has been particularly inspiring and they both have heavy amounts of baggage – the contents of which have been exposed for us to see.

Nevertheless, that’s those are choices we have and a choice must be made, for this election has come down to a referendum on the future – about what kind of country and society we wish to be, much like the UK’s referendum on the EU in June. Indeed, much commentary has been written and discussed about that referendum and what happened there in relation to our election. There are differences to be sure, but just as our election has pitted the wild card Trump against the more seasoned Clinton, the EU referendum pitted the unknowns of Britain leaving the EU against the what was known about staying in – in other words, the relative status quo vs a desired yet ill-defined change.

What ought to be clear is that vast swathes of the people in both countries are not satisfied at all with where they are in their lives and with the state of our countries. There is the sense that the establishment has been failing them for years with policies appearing to benefit only those who are ingratiated with the system, such as the politicians, their families, wealthy campaign donors, corporate and other special interests, and just about anyone with inside connections to give them a leg up over everyone else.

Along with the effects of 2007-2008 financial crisis, there have been the issues - repeated throughout the Western world - of globalization and how many people have been left behind as a result of it, changing economies and demographics which have clashed with the traditional structures and assurances of societies, and a general sense of uneasiness and the feeling that things are going downhill in many ways. Frustration with the status quo has allowed for the rise populism, which has fueled Trump in America and Brexit in Britain.

That decision for Britain to leave the EU was a shock to everyone because it was figured that given the given the stark choice between the known and the unknown, Britons would stick with what they knew as a future in Europe as opposed to the unknowns outside of it. When the vote came, a slight majority of Britons decided that whatever unknowns there were outside the EU, they were worth it in the belief that the fortunes for themselves and the UK were better off outside.

The mistake that some of the pro-EU campaigners made leading up to last June’s referendum was that they focused too much on the negatives of leaving, rather than the positives of staying, just as those advocating keeping the UK together during the 2014 Scottish independence referendum were criticized for accentuating the downsides of separation in order to get the people to vote “No”. This resulted in the “Yes” vote for separation being much higher than anticipated as the separatist campaign – appealing to positive platitudes if not solid facts – made inroads particularly among the working classes who felt they little to lose in choosing separation. Two years later, the Brexit campaigners did much of the same thing by portraying themselves as having new and bold solutions, as opposed to the stale answers offered up by the establishment. Similarly, a significant chunk of the American electorate appears prepared to risk uncertainty with Trump rather than go with what they know (and probably dislike more) about Clinton, who has been touting her experience and readiness for office in contrast to the unpredictability of Trump.

Whatever happens, it is incumbent on our leaders on both sides of the Atlantic to commit themselves to getting things done for the great good. At everyone’s heart is the desire for a government that works effectively and efficiently, which works in the national interest while engaging with the world. Indeed, there is a lot that needs to be done domestically and internationally, and the people and political leaders must rise to the occasion as we do live in unprecedented times where people’s trust and confidence in government and other institutions are so low.

This is the landscape facing the victor of the election tonight (or tomorrow) and on top of that, about half of the country not only voted against this person, but probably has a low opinion of them, to say the least. Whoever it is will have to work hard to unite the country as never before and provide answers to legitimate issues raised throughout the course of the campaign.

As an optimist, I do not believe all will be lost regardless of who wins. Our country has gone through so much in over two centuries of existence, including an all-out civil war and presidential resignation, and we have shown the capacity to not only survive, but go on to be a better country than before. Our Constitution and hard-won democratic institutions are greater than any one person who temporarily occupies them for a few years at the pleasure of the people, and I believe the same to be true of the UK as well.

That said, the choice we make does matter and I hope that people do consider the future carefully make a wise choice that we can be holistically comfortable with for generations to come.

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